It seems these days that everybody has a Facebook page, whether it is a personal, business or fan page. Even though you may have established a Facebook page for your business or website, there is no guarantee that you are going to have all the traffic that you desire. Unfortunately, many pages go unnoticed. If you are failing to receive the traffic you expected, these reasons might be part of the problem.
1. You are not convincing enough.
The goal of your Facebook page should be to establish yourself as an authority on the topic in question. You can do this by showing off your credentials in an ‘About Me’ section or simply by sharing your expertise in a status update. You need to convince your readers to press the ‘Like’button rather than to continue browsing the Internet. You might find that your topic simply is not strong enough to attract readers. Spice it up a bit to create a passionate following that find you to be convincing.
2. You do not have enough likes.
It might seem like a paradox, but you need to have likes to get more likes. Reaching the first 100 people is typically the most difficult part of finding an audience. You should reach out to those closest to you, encouraging people to like your page shamelessly. Encourage your friends and family members to ask the people they know to spread the word about your Facebook page.
3. You are not making it easy enough.
For some people, it is too difficult to take the time to find your fan page box. You need to link your readers directly to your page, making it as easy as possible for them to like your Facebook. It is best if you link to it right under your content, rather than on the side. This is a much more direct approach. Sometimes it really is as simple as spelling things out clearly.
4. You only have a social media presence on one website.
Facebook should not be your only social media profile, as popular as it may be. You need to diversify your accounts, creating content in at least three different areas. You can use Twitter, Instagram, Pinterest and other websites in conjunction with Facebook. Advertise one website on the other. This might seem unnatural at first, but it will pay off in time. People need to know about your services in order to use them.
5. You are not writing about it.
Let everybody know that you have a Facebook account and that you will be posting content there. You should use your content as an excuse to talk about your Facebook page. Of course you can mention it briefly and subtly. There is no need to dedicate an entire post to your account.
6. People are not talking about your subject.
Unfortunately, people simply may not find your subject interesting. It might not be controversial enough, for starters. Try to spice up your content with a new viewpoint. Do not be scared to try something new, like taking on a new concept and challenging older ones.
7. You are not updating frequently enough.
People on the Internet have a lot to contend with. They have hundreds of other websites they could be reading at this very moment so why should they stick with yours? Update your Facebook page frequently, offering enticing updates. It is best that you update your website at least four times a week, though once each day is even better. At the same time, you do not want to post too often. This can annoy those who are tired of seeing your name pop up on their news feed every five minutes.
8. Your content is stale.
You need to spice up your content with new formats. If you always make text posts, start posting pictures and links. People may get tired of seeing the same types of posts. Instead of seeing one very long text post each day, they might like to see a picture with a short snippet instead. It is also better to make the content as original as possible. Make it a point to use new, intriguing material.
9. Give your readers a call to action.
Rather than speaking at your readers, speak to them. You can engage your readers in a conversation by asking them to do something for you, whether it is to answer a poll question or leave a comment. Ask your readers to like your status if they agree with you, or to leave a comment if they have a different viewpoint.
10. You do not show enough care for your readers.
If readers are under the impression that you just want them to click on your website, you are in for some trouble. People can tell that you are not sincere in the way you create your content. An engaging tone can be a lifesaver for your Facebook page because it can help you create an immediate connection with your readership. End each of your posts with a question, encouraging readers to discuss their thoughts in the comments. Not only should you ask for their opinions, but you should respond to them as well. This is a great way to build a base of loyal followers.
Using some of these tips, you should build the skills to establish the Facebook traffic you have been looking for. If you are willing to put in the effort, the Facebook likes will follow.
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