While the Facebook Graph Search was introduced to help friends and family further connect with each other, it does have its uses for those who utilize Facebook as a valuable marketing tool. This update will help you get to know your fans better, which will lead to more effective marketing tactics and eventually more likes. Here is a step-by-step guide that will teach you how to utilize the new Facebook Graph Search to get more likes.
What Can This Graph Search Do?
Before you get started with the process of getting more likes for your page, you should become informed of the capabilities of the Graph Search. That way, you won’t be confused about how you should be using this valuable tool.
The Facebook Graph Search allows page owners to know exactly who their fans happen to be and identify the interests and hobbies of these fans, so they can better cater to their wishes and desires.
You can look up the employees of a business that has liked the Facebook page of a another business. If you want to convince the fans of another business to come over to your side, the ability to use the Facebook Graph Search to check out the interests of your competitor’s fans will help you out immensely. Of course, if you’re looking to form partnerships with other businesses, the Graph Search will help you with that too.
Find Out What Your Fans Like
The best way you can increase the amount of likes you have is by identifying your fans’ interests. For example, if the name of your page is Gourmet Food Lovers, all you have to do is enter “Favorite interests of people who like Gourmet Food Lovers” into the Graph Search.
Once you know what your audience likes, you can post more of that content, so they’ll like your page more and possibly recommend it to their friends. Also, if you don’t have many fans, you can find a similar page with more fans, and identify the interests of those fans.
Run a Contest
Now that you know what your fans like, you can run an effective contest. The factor that makes a contest most successful is how desirable the prize is.
If you run a contest with baby supplies as the prize, and most of your fans don’t have or aren’t interested in having children, you simply aren’t going to have many participants. On the other hand, if you use the Graph Search and figure out your fans love traveling, you can offer tickets to Paris or New York as the prize.
Also, you can try entering “Movies/music/sports teams liked by people who like PAGE NAME” to pick a good prize.
Look up the Pages Your Fans Like
Improving your page is a surefire way of getting more likes and fans. However, many page owners simply don’t know where to start when making “renovations.” You can start by entering “Pages liked by people who like PAGE NAME” into the Facebook Graph Search.
Check out the pages in the results and pinpoint the differences between these pages and your pages, especially if the pages in the results have more fans than your page does. Do the owners of these pages post more pictures? Do they post shorter and more engaging text posts?
Now that you know what makes these other pages work, use your new-found knowledge to improve your own page. However, don’t make the mistake of trying to make your page identical to another, more successful page. You need to make sure your page has originality if you want it to be truly successful.
Building a Solid App
Are you thinking of making some sort of app to promote your Facebook page? Having an app made is very time-consuming and, unless you’re skilled at programming, it’s also quite expensive.
A great way to ensure your time and resources don’t go to waste is by using the Facebook Graph Search to research which apps have been successful with your fans, so you know what type of app you should be shooting to make or have made. All you have to do is search “Apps used by fans of PAGE NAME.”
Have a Complete Page
While you’re looking for fans to like your page, there are going to Facebook users looking for pages to like. If your page isn’t 100 percent complete, some users may have trouble finding your page. Therefore, your page needs to be as complete as possible. For example, if your page is for your business, ensure you are very clear when it comes to location and the products and services you’re offering.
Besides having a complete page, also be very detailed and choose an excellent image, so your page will look worthwhile to users when it pops up in the search results. The picture should be nice, but it should also make it obvious what your page is about.
Limitations of the Facebook Graph Search
While Facebook Graph Search is definitely useful for increasing your likes, it does have itslimitations. As of now, the Graph Search isn’t available for mobile devices, but it probably will be in the future.
Unfortunately, you cannot organize the results you get from a query, and the privacy settings of your fans may limit the accuracy of the results.
So far, the Facebook Graph Search has been a complete godsend for the people who want to increase their likes and market their pages. At first, it can be a little hard to use and it does have its limitations, but the Graph Search is the perfect research tool for those who want their Facebook pages to be more popular.
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