Facebook can be a frustrating platform, and it can be notoriously unpredictable. One of the most frustrating events that many people encounter is losing likes and followers. Determining the cause of a mass exodus can be a fruitless venture, but there are some mistakes that account-holders make on a regular basis.
Here are three of the most popular reasons why people unfollow accounts on Facebook and what you can do to avoid them.
1. Low Quality
Undoubtedly, the main cause of unfollows is low-quality material. Facebook streams quickly become full, and people become tired of filler posts. As a result, users will purge the many of the pages they like in an effort to cut down on material of which they have little interest. Some of this is unavoidable; people have different standards of what they consider high quality, and it is impossible to please all followers. However, those who have trouble maintaining a particular number of followers may need to re-examine what they are posting.
Unfortunately, this is one of the most difficult problems to solve. Great posts are not easy to create, and it can be difficult to gauge what your followers like. By tracking how many likes and shares different posts receive, however, you can better gauge which types of posts are likely to satisfy your followers.
Those who are looking to build a large list of followers should make providing great posts their top priority.
2. Fake Followers
Users and pages that boast large numbers of followers often find it easier to attract new followers in the future as Facebook users often believe that those who have a large number of followers must be providing great material. However, this phenomenon has led to the creation of fake followers, and some critics argue that Facebook’s gaudy number of more than one billion active users includes tens or hundreds of millions of fake accounts.
Facebook users sometimes become aware of fake followers, and fake accounts are often used to post obnoxious spam. Unfortunately, the process of eliminating fake followers can consume a significant amount of time, but ensuring that all of your followers are real people can go a long way toward retaining your current and future following.
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3. Posting too Often
One of the biggest mistakes made by Facebook users is posting too frequently. Over time, users can become annoyed with being overrun by content, and frequent posters often have trouble building their base of followers. While it can be difficult to know if you are posting too often, it can help to ask followers on occasion if you are posting at the right frequency.
It should be noted, however, that it is important to post regularly. One of the most effective techniques used by successful Facebook users is to post information at regular intervals. Instead of listing five posts within an hour, it may be better to spread posts out during the day.
There are tools available to automate this procedure, and they can be helpful for those looking to maximize their number of followers.
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