Social media is an area where people are constantly bombarded with new information. It can be overwhelming, but also exciting and intriguing. We have a steady stream of information and unlimited access to knowledge. With the advent of Youtube, Facebook, and other social networking sites, aspiring musicians, comedians, support groups, businessman, etc.. are able to represent themselves. It is easier to reach thousands of people now than it has ever been. Because of the ease, their is an increase in individuals and groups who have a desire to become, “the next big thing.” What sets apart someone who achieves the desired stardom, or business success, that the other person did not attain? What was the X-factor that really made their fan page go viral?
Here are thirty tips to make your page, whatever it may be, gain popularity overnight:
1. Create something new
You need to have something that sets you apart. While it might seem like all the “newness” has been created, there are infinite ways of presenting even the same information.
2. Don’t be boring
Easier said than done. Include something catchy, perhaps an “icebreaker” to introduce your page.
3. Make a video
Videos consolidate information in a way that can’t always be done in the written format. Making a video is also easier today with various computer software.
4. Keep track of other viral content
It’s important to recognize the trends and perhaps take some cues from other social media
5. Make sure your page is aesthetically pleasing
Beware of monochromatic color schemes. Also beware of too much happening at one time. The person viewing your page should know where to look and access the most important content.
6. Keep things brief
As a frequent browser of internet sites, the last thing I want to do is read through pages and pages of information to actually figure out what I am reading about. If you are a businessman and your product is color changing products, I don’t need a 2,000 word description of the product, I want to see it in action.
7. Know your audience
It’s likely that posting the Gangum Style video on your fan page isn’t going to do anything for you if you’re trying to appeal to middle-aged soccer moms. Be mindful of who you are trying to attract.
8. Use photos and other graphic design
Similar to videos, people like to look at pictures. Pictures represent what a group or individual is about in a way that words can’t.
9. Be mindful of popular tags
If you’re on twitter be sure to “hashtag” words that you know a lot of people are clicking on. It is sure to get to you noticed to some extent.
10. Get noticed by a celebrity
Easier said than done, but it does happen and it is generally a sure fire way to gain lots of fans.
11. Be bold
It’s okay to be a little controversial. Generally that is a sure fire way to stand out.
12. Invite others to participate
When people feel connected to something, they are able to take pride in it. Create a 5k, donation box, or something that allows people to feel like they are doing some good by being a part of your page.
13. Give A ways
People often become avid followers in the blogging community when they know they are going to get something from it. Think about people in a football stadium when a t-shirt gets thrown into the stands. They go nuts! Never mind that the t-shirt is five sizes too big.
14. Hold Contests
Nothing better than pitting people against each other when there is a prize involved.
15. Be consistent
If you a musician, don’t start going off on political rants. People want to hear your music not your affinity for President Obama.
16. “Follow” others
One of the best ways to start a fan base is to be the fans of others. A lot of people are happy to follow those who follow them back.
17. Get your friends and family members involved
They will likely provide more helpful advice than you might initially think. Don’t be afraid to ask.
18. Ask for feedback
Feedback is your friend! Especially when it is honest and constructive. We often feel very protective of our work, but what are we missing by not asking for the advice of others? They will likely be very helpful.
19. Don’t try too hard
Many times things go viral by accident.
20. Be humorous
We could all use a little more laughter.
21. Focus on current events
Be informed about what is going on in the world around you. People are more likely to listen and be intrigued.
22. Remember your passion
Remember why you were so concerned to share this “thing” with the world to begin with. There is a reason you are reading this and have the desire to get yourself or your product out there.
23. Provide value
Make sure people are actually gaining something by visiting your page.
24. Be mindful of formatting
It’s amazing how a little bold lettering, or italics are able to catch the eye.
25. Evoke emotion
People respond well to things that make them feel.
26. Keep their attention
It’s one thing to grab someone’s attention, and another thing to hold it. Make it easy for the viewer to be engaged in your website.
27. Be yourself
The most important thing is that you are staying true to who you are. Don’t let a little bit of fame cause you to stray from what you want to represent.
This is probably the best way to get viewers. People love to be humored!
29. Copycats can be successful
If it has worked before it can work again.
30. Fail, fail, and fail again
The more you try the more likely you will have success. Don’t be afraid to fail. It really means you are one step closer to your viral success.
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