Facebook marketing is effective for all types of businesses. However, each type of industry will use social media differently to make it fit its mold of marketing. For example, someone operating an eCommerce site is not going to use Facebook the way someone owning a fortune 500 company would use it. Likewise, the guy who blogs for money won’t use social media the same way a person trying to sell affiliate products will use it.
The very beginning
When you are first starting out — no Facebook likes, no profile, etc. — you need to build somewhat of a presence for yourself. I suggest you start your site’s blog first. Create interesting posts. This will give some value to your business. People are not going to follow your Twitter or like you on Facebook simply because you ask them to. In fact, many of your earlier followers will join your social media network because of your site or blog. Therefore, make sure you are doing interesting things on your site.
Include links on your site
Like what was stated earlier, most of your earlier likes will join your network because of your site or blog. Therefore, make sure you include links to your Facebook, Twitter, Google+ and any other account. Facebook can give you the code to these great buttons that you can place within your html to show the Facebook button and link it to your account. This is a great alternative to simply creating a graphic and linking it manually.
You should include your social media information on just about every page in your site. Place the links at the top and/or bottom of your site. Some people may prefer to post linking buttons on the side of their site. Blogger and WordPress formats allow these types of placements.
Promoting your account
Make sure you link every one of your social accounts together. Therefore, if you post something on Twitter, have it appear on your Facebook and vice versa. This makes your job slightly easier. Additionally, make sure each of your social accounts provide information for your other social accounts. For example, in Twitter, make sure your profile information includes the links to your Facebook and Google+.
When you are first starting out, you will only have a handful of followers. Therefore, make these people your friends. Join in conversation with them frequently. Give them a reason to trust you and your business. They may eventually help you spread the word about your company, providing word of mouth marketing for you. As your site grows more popular, it may become hard to respond to every question and comment, but do your best to do that. Also, make sure you keep in close contact with your early followers to keep them feeling included.
Post relevant content
Many marketers simply don’t know how to post content that relates to their business. Instead, they treat their business’ social accounts like they are their personal accounts. Don’t post updates and tweets about how boring your day is. Use your social accounts to bring awareness to your company. Give out new product information, prices, special promotions and discounts and other relevant information.
Hopefully, this small guide will help you get started with your own Facebook marketing. It can be a strong tool in your marketing arsenal, so learn how to use it correctly.
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