The Facebook behemoth has offered up another innovation in social media, and it comes in the form of the oft-ignored ‘button’. Although Facebook calls them ‘Social Plug-ins’, the aforementioned innovations work no differently than your everyday widget. These plug-ins open up a number of possibilities which most notably include the ability to augment your webpage, blog or column with a Facebook panel. This panel is compromised of a Facebook Bar, recommendations, ‘Like’ buttons, and activity streams which broadcast the updated news feeds of each individual browser. They allow any webpage to interface with the Facebook universe, streaming social media throughout your own user generated content.
The ‘Like’ buttons included in Facebook’s new widgets stand at the front lines of the assortment of toolbar gadgets, and allow users to instantly ‘Like’ your page. But there is more to this new innovation than button mashing: once the widget is liked, it can be networked into the Facebook social media world. Liked websites get included in the native activity streams broadcasting throughout the Facebook universe, freely advertising the various updates and content generated by your website in ‘real time’.
Facebook has always succeeded based on the strength of its community, and these widgets aim to ensnare your website into the naturally reoccurring, promoting and polling web of Facebook’s success. Each Facebook Like button comes packaged with incentives to increase the traffic and popularity of your very own website or blog through the power of viral marketing. Uploading a Like widget is a fairly simple HTML process that many host providers and webpage designers have incorporated into their basic formatting.
The easiest way to upload your very own button involves two easy steps: locating the button code and then obtaining the open graph tags. Each service comes with its own array of customization features including color schemes, layout styles, and the ability to associate images and titles to your website per the button itself. In the language of HTML, each of these steps is a command away, while the color schemes, sizes and formatting of your widget can be customized through the built-in interface of the code and tags themselves, allowing anyone to personalize their widget to the style of their website.
<iframe src="Some Facebook URL" scrolling="no" frameborder="0" allowTransparency="true">
<fb:like href="Your URL" layout="standard" show-faces="true" width="450" action="like" colorscheme="light" />
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