Every company should have a Facebook landing page. These pages have significant impact on visitors and compel them to purchase products or services. Companies can be established as leaders in their industries or build customer loyalty through Facebook landing pages. The more attractive the page and the more well-organized the page, the more likely visitors will purchase products or services on the page.
Studies have shown that people with a specific landing page will generate 44 percent more interest than a regular Facebook wall page. If the page is optimized, even more traffic and sales conversions are possible. Here are five ways to optimize your Facebook landing page:
1. Use Professional Photographs
Photographs and images keep visitors intrigued. Experts often remark that a photograph is worth a thousand words. Visitors love to view bright, vibrant photographs that are relevant to the product or service your company provides. Many companies use automatic photo rotation. This process simply requires adding a row of pictures, and the pictures will rotate when the visitors arrive on the landing page. If the photographs are professional, this increases the likelihood of sales conversions because it leaves a feeling of authority with the visitors. Sites like SXC.hu offer stock photos that are free and, in most cases, taken by professional photographers.
2. Consider Modifying Your Left-Side Links Panel
Companies should pay attention to the panel of links on the navigation bar on the left-hand side. When the links are clicked, the application opens in tab view. There are three default applications that should be optimized and considered when attempting to appeal to visitors. The applications include: Photos, Wall and Info.
Facebook page owners should install as many applications to appeal to visitors. The most interesting links should not be hidden beneath the more tab, but should be in plain view to capture the attention of visitors immediately. The most important tabs should be in the top eight links. After completing this task, the website should yield more sales conversions.
3. Monitor Your Feedback
When Facebook administrators log in, the application displays feedback about every post made to the website. The trends of your Facebook page can be seen easily on this page. The information can be sorted by content type, frequency or time of day. This type of feedback can provide considerable insight into the performance of a company in the short and long term. Unfortunately, this information is only available 12 hours after a post is made. The EdgeRank algorithm is used to determine how popular a post will be.
4. Optimize Your Featured Likes
Featured Likes are typically displayed under the left-hand links panel. Typically, there are five Featured Likes listed when you log into the page. The more the Likes are optimized, the more visitors are likely to remain interested in the items featured on the web page. This can increase the likability of the Facebook page. Visitors can like the pages and leave comments. This will increase interactions on the website, which will ultimately lead to sales conversions when trust is established.
5. Choose a Variety of Tab Layouts to Keep Visitors Intrigued
Page administrators have the option of selecting a default wall layout or using a more customized layout for visitors. The wall layouts are organized chronologically starting with the most recent posts, or the posts can be arranged by the page. When the selection is chronological, every post will be displayed.
Many people prefer to display posts made by the Page because the posts made by fans will not be displayed automatically. Instead, posts can be accessed by reviewing the most recent feed. This feed can be moderated for the best results. Restaurants often use this method. When it is displayed effectively, the exposure gained from visitors’ comments can make an impact on sales conversions.
Optimize Your Facebook Landing Page
Optimize your Facebook landing page to get the most visitors. When the Facebook landing page is optimized, companies can capitalize on the millions of visitors that log into Facebook daily. Consider optimizing the Facebook landing page to increase profitability and exposure.
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