With millions upon millions of users visiting Facebook, it’s hard to avoid this marketing giant. No matter you’re trying to promote, there are fans out there that want to “like” your page. However, for those who are on a tight budget and want to grow their audience organically, here are some tips you may want to consider:
#1 Engage your Audience
If you have a Facebook profile, then there’s probably a good chance that you have liked some pages in the past. Take a close look at these pages, and try to figure out why you liked them in the first place. There’s probably a good chance that the page had engaging topics, photos and was interesting.
In the Facebook world, users want to like pages that are trendy, informative and unique. If you’re trying to market the same old material, that’s okay too. However, you’re going to want to put a creative spin to it. So for example, if you’re trying to market a dentist website, you could list interesting facts, funny pictures or even personal stories that people may want to read. Whatever it may be, you want to have that fan keep coming back for more. Here are more engaging tips to keep in mind:
- Be personable
- Have a call-to-action
- Be emotional
- Start a debate
- Post during peak hours
#2 Blast your Link
Aside from posting a Facebook like box on your website, it’s important that you have your link posted in as many places as possible. This can include your email signature, a business card or even on an advertisement inside of your store.
If you really want to be on top of things, consider adding a QR code to your business card. That way, customers can scan your code and be taken directly to your fan page. The more places you have your Facebook link, the more eyes that will see it. If a customer likes your product, then there could be a good chance that they will like your page as well.
#3 Hold a Contest
When most people think of a contest, many think of giving away cash prizes or a large item. Most of the time, this doesn’t have to be the case. No matter what you’re trying to promote, try to be creative with a contest.
For example, let’s say that you’re a local dentist. As a contest, you could offer a free checkup to the best dentist horror story. This would be a great way to draw in new fans and have everyone engage with each other. When you create a community, people will often come to your page to talk and ask questions.
#4 Connect with Others
No matter what industry you’re in, there’s probably a good chance that you can connect with someone else. Using that dentist example above, this could be a great way to connect with the other businesses in your city, such as a pizza parlor or salon. When connecting with these fan pages, your whole intent is to help promote each other’s content and reach out to their audience.
#5 Be Original
People who visit Facebook will often share posts that are unique and original. While it’s okay to repost something, there’s a good chance that most people won’t share it. If you think about it for a second, if they were to share it, then they would probably go to the original source.
If you’re having a hard time coming up with original ideas, consider checking social sharing websitesfor inspiration. Try to remember that the more content you post, the higher your chances are of the content going viral. However, don’t post for the sake of it. Each time you post something, ask yourself if it would be something you would be interested in. A boring page that generates lousy content every hour is going to lose fans fast.
#6 Comment as your Page
If you have a personal Facebook profile, then there’s a good chance that you have commented on something in the past. Most people don’t realize this, but you can actually post as your fan page when commenting on something else.
So, again, let’s use that dentist example. If you went out and found the most popular dentist fan pages, you could go in and comment on them. If your comment is funny, engaging or informative, you never know if it will reach its way to the top as the best comments. Make it a habit to comment a few times a week to build your brand.
#7 Be Interactive
As mentioned above, you want to be engaging; however, you will want to be interactive as well. One of the best ways to get your fans participating on your page is by asking questions that people know how to answer. When asking a question, don’t be simple, but instead, try to be creative as possible. Questions that start debates are usually the ones that can be shared among friends of friends and draw the most attention.
#8 Fan Drives
No matter how small your Facebook fan page is, it’s best to have the fans you already have do their part. While some people may not just invite their friends out the blue, you’re going to want to encourage them to do so. These incentives can include prizes, member benefits and so forth. You never want to underestimate the power of your current fan base.
#9 Guest Post
Reach out to other prominent websites on the Internet that relate to your industry. In exchange for a nice piece of unique content, ask them if you can link to your website and Facebook link in your short bio at the end of the article. If the website receives enough traffic, this could be a great way to draw more eyes to your page and website.
With more than 20 million fan pages on Facebook, it’s important that you don’t let your page sit dormant. By implementing these strategies, being active and working hard, there’s no reason you won’t see success in the near future.
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