Facebook marketing takes on a variety of different styles depending on the business client. Whether you are a small business, large company, blogger, author or musician, Facebook marketing can be defined by your goals such as increasing traffic or mobile sales. When strategies target mobile users, they have to consider the way that a person is accessing content and how they will interact with the page. The marketing strategies that you use to gain more mobile sales will also be an extension of your business’ homepage. There are three things to target with Facebook social media marketing. These include:
- Facebook Likes or Fans
- Engagement with Mobile Consumers
- Mobile Sales Targeting
Increase Facebook Mobile Followers
One of the ways that companies integrate Facebook followers with their mobile marketing strategy is to email target audiences with the news of a new Facebook page. Your Facebook page should already be optimized for mobile browsing. You can create a landing page to welcome visitors and even include an email subscriber signup. It’s best if you offer something in return for someone liking or signing up such as discounts or free t-shirts. You may also want to host contests and drive social media through your Facebook by holding mobile-centric contests. For example, you can integrate with an Instagram contest showing off one of your company’s latest products. The winner gets a grab bag of goodies. These contests, free gifts and landing pages ultimately lead more people to want to like your page on Facebook.
Tools like Heyo make it easy to create mobile-friendly Facebook contests. This software reroutes the URL automatically for mobile users so they always go to your mobile contest page.
Stay Engaged with Facebook Community
There are a variety of ways to stay engaged with your mobile community. You can run polls using the Facebook “Question” feature or you can also use third party survey tools. You may want to include other social media sites with your Facebook business page such as Twitter or Pinterest. There are also mobile tools from Hootsuite that you can use to respond to comments as quickly as possible on Facebook to stay updated and engaged with your followers. In addition, you should always add visual media to your Facebook such as images, slide shows, presentations and YouTube videos.
When you start to engage with your community, you should also track your ROI. There are tools likeLogMyCalls to measure mobile marketing. This tool allows you to track every call that has been generated by mobile advertising and helps you to measure the return on investment.
The other thing a business must understand is how the public views your Facebook page on their mobile phones. In “Public” view, Facebook offers a summary that doesn’t show your entire timeline. Mobile viewers will be able to see your profile photo, cover image and a pinned post. You can use pinned post to ensure that mobile viewers see the most important content of the day. After your pinned post, mobile viewers see recommendations and check-ins. You should have recommendations set to visible in order to encourage more likes and followers. Photos taken at your company are shown next. These aren’t necessarily photos that you upload. Lastly, they will see your posts.
3. Mobile Sales Targeting
Since the mobile view of your Facebook page is rather condensed, you should set it up in a way that is inviting and original yet also drives sales. This means that your latest contest, promotion or product is included in your pinned post. You should also have a link to your online store embedded in your page profile and in most of your Facebook posts. You can also list your products for sale on Facebook or provide links to where people can find your products on iTunes, Amazon or Kindle.
One of the greatest things that you can do for your online store is to purchase Facebook mobile advertising. These are targeted ads that will draw in sales every day to your store. Facebook has recently bolstered new efforts to improve mobile marketing on the social network.
As with anything mobile, it has to be convenient and clearly portrayed as authentic to the user. People want to like your content, but not if you spam them or fill your page with advertisements. By providing contests, promotions, gifts, helpful information and visual media, you offer a trustworthy relationship with mobile consumers.
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