Social media has become one of the most essential ways to acquire new customers and retain their attention. Business owners all over have started using Facebook business pages as a way to directly access their fan-base. As Facebook spans all countries and languages, it’s imperative that businesses use their Facebook page wisely and even view statistics on their Facebook fans in order to enhance their marketing strategies. If you are a small business or large company, you can utilize the same statistics and find out a lot of information about your page’s activity as well as the demographics of your users.
Get ‘Insights’ on Fans from Facebook
When managing your Facebook page from a browser, you simply need to login to the admin user of your page, click on your page. On the right, you’ll see “View Insights.” This will give you a broad view of user and interaction statistics over the past month. There are also charts for new likes, lifetime likes and numbers for daily, weekly and monthly active users participating on your page. You can click on “See Details” in the “Users” section of the insights overview. This gives you a further breakdown of the active user behavior including “un-likes”, external references, demographics and location.
Get ‘Insights’ on the Go
The Pages Manager App for Facebook allows you to view all the activity with your business page. You can all view insights and respond to fans from mobile devices. This app also allows you to look at statistics for your page. It’s available for both iTunes and Android. You can access up to 50 pages using the app. Once you download the app and login, you tap the left upper corner and a menu appears with all of your pages. You can select the page you want to view statistics for and then tap again in the left corner to view page-level insights. If you want to view insights for a specific post, you can tap “View Insights” for that post.
Facebook Monitoring Tools from Third Parties
There are a few different social media monitoring tools available that will also provide you with more tools such as fan growth, graphical reporting, competitive analysis, engagement rates, conversation monitoring in real-time, keyword monitoring and much more. For example, the SocialBakers Pro Suite offers social media management and monitoring. You can view where your fans are from, check out their latest conversations and even view information across Facebook and Twitter. Sysomos Products also has Heartbeat, the social media monitoring dashboard, which provides an attitude measurement for conversations in addition to geography and demographics.
If you want more than just the basic insights by Facebook, there are a few different social media monitoring packages out there. You can check out the following:
- SocialBakers – One of the more innovative social media companies out there. They provide tracking statistics for Facebook and Twitter. The SocialBakers Pro Suite features everything you need to monitor your Facebook. You can view a demo or get started with a free trial to see if the software will work with your style. It boasts page comparisons, monitoring, tracking, conversation analysis and much more for Facebook, Twitter and YouTube.
- Sysomos Products – Heartbeat works as a social media monitoring dashboard and offers real-time monitoring and measurements. You can see conversations, get key metrics, sentiment analysis, engage with fans and conduct comparisons. It covers blogs, forums, news sites, Twitter, YouTube, Facebook, Flickr and LinkedIn.
- Trackur – Trackur offers comprehensive measurement and monitoring tools for every kind of social media. You can see results, velocity change, share of voice and brand buzz as well as location, demographics, sentiment and more.
- Vocus – Buying Signals is the software from Vocus which monitors conversations and shows you insights into fans of your page like location. It also identifies the major influencers for your business page.
- SalesForce – SalesForce offers Radian6 which allows you to listen to conversations happening online whether it’s your own products, competitors and industry trends. You can also view demographics and location for your fans.
Some of these offer more insights and support more social media networks than Facebook. For example, Trackur provides social media monitoring for Google+, Reddit, Delicious, Twitter, Facebook, Blogs, forums and custom feeds.
The Old-Fashioned Way
If you have fans who are especially active and comment posters that are frequently adding positive feedback about your products, you may want to check out where they from and see how far the rabbit hole goes so to speak. Often these fans are your biggest supports, and they share tons of your products, images, events and other promotions on their own pages. You can check out their location just by going to their profile.
How to Get Local Facebook Fans
If you want to develop a local brand following through Facebook, you have to offer well-researched, well-written and entertaining content for your page updates that are localized to the area you want. You can also offer rewards and encourage following through local contests, giveaways, surveys and online polling. You should use the demographics and location tools wisely to further understand your audience and create promotions that will peak their interests. Most Facebook fans like a page because they already used that product or service and had a positive experience, but when that person likes a page, many others see that like and want to find out more information. That’s how you create a buzz, and it’s essential that you get as many likes and fans from a certain targeted area that you want to increase your fan-base. In addition, you can publish news content, feature pieces and images from a location that you want to target.
Offline Promotion Campaigns Help Facebook Efforts
Once you know where your Facebook fans are from, you can further promote your Facebook by supporting growth with offline promotional campaigns. For example, if you have a store in a location that has a few fans, and you want more. You can connect the two by offering a contest on that Facebook page and promoting that contest in store. Perhaps a like receives a discount on a product or a check-in at your store receives a free t-shirt. These are just a few ways to incorporate offline methods, but you should look into in-depth campaigns that will bring foot traffic into your store if that’s what you are after.
Facebook has become the leading social media network because it uses its own geo-location and demographic tools to advertise all types of products and services for businesses. You should also take advantage of geo-targeted display advertising using Facebook ads. As social media analytic tools grow in popularity, you are able to manage all types of content surrounding your Facebook page and other social media. Businesses dedicate entire teams to social media monitoring, but with some of this software, it’s easy to log in for 10 minutes, engage with users and post new content. It’s beneficial to understand as much as you can about your audience, so you can predict future trends and offer the right kind of digital advertising to entice consumers further.
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