If you are using Facebook as a significant part of your online marketing campaign, then you owe it to yourself to understand the logistics of the website. Although Facebook may be losing its position as the number one social media app that is head and shoulders above the rest, the number of users on Facebook as well as the engagement that is still possible on the site mean that it is definitely a good use of your time to learn.
If you have used Facebook with any frequency, then you have likely run into both the fan page like and the web page like. Although they may sound similar, there is definitely a huge difference between the two. The amount and the type of information that each type of like gives to you as well as the usefulness of those likes to your online marketing campaign is quite different. Below this article will discuss the differences in a fan page like and a web page like and the ways in which you can use each type to bolster your online presence.
The Fan Page Like
The fan page like occurs when an individual actually clicks the like button that corresponds to the Facebook page that you have set up for your business. When a person clicks this button, this means that they will, ideally, receive all updates from your page that are posted by you and be able to easily interact with your posts through comments and shares.
In an attempt to bolster sales for its paid post “feature,” Facebook has recently reduced the actual power that a fan page like creates for the page owner. Only a certain percentage of people who like a Facebook page will receive any actual update that is posted by the page owner in their news feed.The percentage of people who receive this update goes down drastically if the post in question includes a link. The inclusion of a picture within a post is debatable; many online marketing researchers have said that this action by the page owner does reduce the reach of a free post; others rebuke this claim. Facebook has not released any official statistics or made a statement on the matter.
The reach of a post can be expanded through the use of a paid post boost. Individuals can, however, receive updates fully without you paying any extra money if they actually check your physical page for posts.
Despite this attempt by Facebook to increase the use of the paid boost by its userbase, the fan page like still does serve some useful purpose for business owners who are trying to get the word out about their business as well as create a loyal userbase.
What the Fan Page Like Does for Your Online Marketing Campaign
The fan page like increases the awareness of your Facebook page internally. It does not do much for external search engine optimization.
A fan page that has more likes will show up earlier in Facebook search results for keywords that are associated with that page. It will also be treated as more of a credible source when it comes to keyword associations. The pages with the top likes will show up in certain instances when a person clicks on or likes posts that are related to the keywords or the subject matter of the page in question.
In short, if your userbase is on Facebook and you plan to create sales for yourself by using the internal reach of the website, the fan page like is indispensable.
The Web Page Like
The web page like occurs when an individual clicks on an outside “like button” that simply displays their approval of the page. The web page like does not create any new posts in the news feed of the person clicking the page; it does, however, create an instance of that page within the descriptions on a Facebook userpage under the appropriate heading; for instance, if the page clicked on is identified as a music page, then the listing will show up under “Music” on the userpage of the Facebook user.
Clicking on the like button here will also create a small picture taken from the avatar on the Facebook page of a user. Others will know that this person has liked the page; it will send a message out to friends as a post on the homepage of the user.
What the Web Page Like Does for Your Online Marketing Campaign
Web page likes are better for the external search engine optimization of a Facebook page. Because they do not cause the posts from a page to show up in the news feed of a user, the web page like does not do much for a Facebook page owner in terms of creating a loyal userbase. The true benefit comes when the keywords that are associated with that Facebook page are searched for within the major search engines: Google, Yahoo! or Bing.
Facebook pages with more web page likes will show up much earlier in the organic search engine listings for its associated keywords. Because Facebook already has a high PageRank within Google, a Facebook page with a great deal of web page likes has the opportunity to show up in a good spot. With the advent of Google+, however, Google will likely cause Facebook web page likes to show up secondary to Google +1s in the near future.
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